Are you ready to spice up your social and mobile game? Look no further, because we've got the lowdown on what's hot and what's not in the world of online communication. Let's start with social - it's all about engagement. With so many platforms out there, how do you make sure your brand is standing out? The key is to be authentic. Don't try to force a trend or use jargon that doesn't suit your brand. Instead, focus on creating content that resonates with your target audience. And don't forget to listen - social media is a two-way conversation, so make sure you're responding to comments and feedback. Now for mobile - it's no secret that we're all glued to our devices these days. But how can businesses leverage this addiction? One word: convenience. Your mobile strategy should focus on making it as easy as possible for customers to interact with your brand. From responsive websites to mobile apps, every touchpoint should be optimized for ease of use. But let's not forget the fun side of things - after all, who doesn't love a good meme? Humor is a powerful tool in social and mobile marketing (just look at Wendy's Twitter account). So don't be afraid to inject some personality into your messaging - just make sure it aligns with your brand values. To sum up: authenticity, convenience, and humor are the keys to success in the world of social and mobile marketing. Keep these in mind as you craft your strategy, and watch engagement soar. And if you need more inspiration, check out some of our favorite brands killing it on social media: 1. Glossier - their Instagram feed is a millennial pink dream 2. Denny's - their "weird Twitter" approach never fails to make us chuckle 3. Nike - their #justdoit campaign is an iconic example of branded content So go forth and conquer the social and mobile world, and remember to have some fun along the way. Happy scrolling!