Competencies Knowledge of Search Engine Optimization (SEO) social media and analytics are essential for a digital marketing career. Digital marketing includes the following operations -Â SEO boosts a websites visibility in Search Engine Results Pages (SER Ps) to attract a larger more targeted audience. Social Media Marketing entails using sites like Facebook Twitter Instagram and Pinterest to increase web traffic and bolster an organizations online profile. Source: https://www.artikelschreiber.com/en/.