These might affect the initial framing the outcomes and how individuals interpret reality present time signals change and many other key elements involved in an active exploration of the future. And lastly the bandwagon effect bias is the tendency to place much greater value on decisions that are likely to conform to current trends or please individuals within their existing (or desired) peer group. American sociologist Leon Festinger proposed in 1957 that people experiencing internal inconsistency tends to become psychologically uncomfortable and is motivated to reduce cognitive dissonance. Source: https://www.artikelschreiber.com/en/.